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Current revision (19:00, 14 July 2012) (view source) m (New page: Cartier: The posh Watch of preference The House of Cartier is the iconic leader in the production, manufacture and sales of some of the most luxurious and valuable timepieces within the...) |
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Cartier: The posh Watch of preference
The House of Cartier is the iconic leader in the production, manufacture and sales of some of the most luxurious and valuable timepieces within the civilized world. The reason that they've held it for more than 160 years arrives in part for an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't well before his expertise and attention to quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a first class establishment for that monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took over the company that it became a celebrity on its own, and the name began to bask in international fame.
Alfred Cartier is credited with making the very first men's wrist watch. This came into being because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred about the cumbersome impracticality of using a pocket watch while flying. In reaction to this, Alfred designed a flat watch with a square bezel. This watch was very well received not just by Santos-Dumont, but was named 'The Santos', and continued being the timepiece of choice for many of Cartier's illustrious clientele.
By the time Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements for its watches (1907), with branches in Ny, St. Petersburg, and London they were rapidly becoming one of the most successful brands in the world. In early 1920's, Cartier formed some pot venture with Jaeger and also the European Watch and Clock Company was born. Early models like the Tank, the Tortue, and also the Baignoire continue to be being produced to this day. This is exactly what I mean after i refer to Cartier watches as 'timeless'.
Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales is known to have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). A testament to the pinnacle of success achieved through the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed many different classic collections for its timepieces. Included in this are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you are in the market for an extraordinary bit of 'wrist candy', there is no doubt that Cartier has something in one of its many collections to suit your fancy.
