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Current revision (17:37, 14 August 2012) (view source) m (New page: Using Instagram to advertise Your Business or Service The very first time I tried Instagram, I have to have spent an hour dealing with all the different ways one can touch up a pictures. ...) |
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Using Instagram to advertise Your Business or Service
The very first time I tried Instagram, I have to have spent an hour dealing with all the different ways one can touch up a pictures. I sampled a photo against all the available filters, with and without frames, and tested the way i could share my posts through other social channels. It amazed me, too, how quickly I gained followers following a small amount of time, not to mention the social media strategist in me wondered how I could employ this neat tool for clients.
If you are not acquainted with Instagram, it is an application that actually works exclusively with mobile like a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that provide the photos an old-fashioned look - to some public feed. Associated with pension transfer social networking sites, users can follow each other and like and discuss pictures. While it's possible to access Instagram feeds through various websites, users can only add new photos through the app.
Since launching at the end of 2010, Instagram can claim over $ 30 million users and the interest of Facebook, which has bid to buy the company for one billion dollars. Numerous services that allow users to turn their Instagram photos into postcards, stickers, and magnets also have launched within the last 2 yrs, further solidifying Instagram's influence in mobile.
Like a business offering product or services, you may wonder how you can use Instagram in your favor. The app is used for sharing photographs, so naturally your first inclination would be to populate your feed with relevant photos and encourage likes and comments. The main one challenge with Instagram is that one cannot link a photograph to another site, which means you can't believe it for site referrals. You can, however, use the app to obtain people involved with sharing your brand.
Instagram users, like Twitter users, may often tag the photos they upload. One idea to promote your company would involve contests where users can tag a themed photo based on your contest rules. Not just perhaps you have branded your self on the network, but you present the chance to go viral as followers of entrants pick up on the tag and also the feed.
It's important to note, too, that Instagram might be integrated into Facebook pages and multi-purpose Web applications. You can setup an Instagram tab in your Facebook page to pull in pictures with a specific hashtag, and encourage users to tag their photos so they show. People who use Hootsuite, for example, can certainly share Instagram photos through Facebook and Twitter profiles. Present the opportunity for people to talk about your photos - it makes for a nice contest that may go viral.
