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Using Instagram to advertise Your Business or Service
The very first time I attempted Instagram, I must have spent an hour dealing with all of the different ways it's possible to touch up a pictures. I sampled a photograph against all the available filters, with and without frames, and tested the way i could share my posts through other social channels. It amazed me, too, how quickly I gained followers following a short time, not to mention the social networking strategist within me wondered how I could employ this neat tool for clients.
If you're not acquainted with Instagram, it's an application that works exclusively with mobile like a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that provide the photos a retro look - to a public feed. As with most social networking sites, users can follow one another and like and discuss pictures. While it's possible to access Instagram feeds through various websites, users can only add new photos through the app.
Since launching in late 2010, Instagram can claim over $ 30 million registered users and also the interest of Facebook, that has bid to buy the company for one billion dollars. Numerous services that permit users to show their Instagram photos into postcards, stickers, and magnets have also launched within the last 2 yrs, further solidifying Instagram's influence in mobile.
As a business offering product or services, you might wonder the best way to use Instagram to your benefit. The app can be used for sharing photographs, so naturally the first inclination is to populate your feed with relevant photos and encourage likes and comments. The one issue with Instagram is that one cannot link an image to another site, which means you can't believe it for site referrals. You can, however, use the app to get people involved with sharing your brand.
Instagram users, like Twitter users, may often tag the photos they upload. One idea to advertise your organization would involve contests where users can tag a themed photo according to your contest rules. Not only have you branded yourself on the network, however, you present the opportunity to go viral as followers of entrants pick up on the tag and also the feed.
It's important to note, too, that Instagram might be integrated into Facebook pages and multi-purpose Web applications. You are able to set up an Instagram tab in your Facebook page to pull in pictures having a specific hashtag, and encourage users to tag their photos so they show. People who use Hootsuite, for example, can certainly share Instagram photos through Facebook and Twitter profiles. Present the opportunity for individuals to share your photos - it makes for any nice contest that may go viral.
