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From Nema Wiki
5 Essential Joomla SEO Tips For Beginners
Joomla is not internet search engine friendly by default. You need to put some work into improving this. What is important that you simply notice when you start your SEO work on Joomla website is the URL or each page. The page URLs produced by Joomla are not search engine friendly. They've always query parameters, which does not give many details for search engines like google to correctly index and rank those same pages. Whenever you do on-page seo, one of stuff you should pay much more attention is the Link to the page you need to optimize. It needs to be informative and meaningful, well populated with keywords and preferably with ".html" extension.
1. Use Internet search engine friendly URL
To create your Joomla website's URL search engine friendly, you've got a lot of options. The first one is to use the default Joomla's SEF plugin. Automatically this plugin is not activated, so you have to go to your global configuration page and activate that.
You can also use third party free or paid components which do the same thing with a lot more features. Among my favorite is sh404SEF.
2. Craft catch Titles on pages for all pages in your website
Most of the time, I see on Joomla websites with default title that say "Home". This is the title of the house page. Mostly beginners don't see that and how you change that title also a tiny bit obscure in the beginning. As you know, page title is among the main on-site criteria considered by search engines when ranking webpages. So you should give your website meaningful title together with your main keyword contained in it. To alter this title, perform the following:
a. Visit Menu Manager and click your primary menu. b. In the list of menu items, open the one which says "home" c. Now on the right hand side from the screen there are a variety of parameters you are able to change. Open "Parameters (System)" and alter the field that say Page title to your desired homepage title and save.
3. Setup Meta data for each page in your website
Meta data might not have just as much value in the eyes of search engines like google as used to have few years back but nonetheless you should do proper optimization work on them. When optimizing Meta data of a webpage. You should focus more about the description rather than keywords. You write good descriptions about your page, preferably 160 characters long. This description may be the one you see on internet search engine result page beneath your title. So it provides extensive value to assist your link within the search engine result page stand out. Obviously if search engines cannot find relevant description inside your Meta tag, they will try to extract some text from your article body on the page and employ that as description on the search engine result page. However, you will find the opportunity to decide what to put instead, so make use of this advantage to get more visitor from search engines.
The issue on lots of Joomla powered website is they play one group of Meta description and keyword for those pages on the website. This really is wrong! You should setup individual teams of description and keywords for every page in your website. You are able to still make use of the global configuration to create Meta data for the whole website, but you should add Meta data for each article you add from you're your article manager page.
To include Meta data to have an article you simply wrote, look at the right section of Article [edit] page to find fields for entering Meta data.
4. Make the most of 404 error page pages
Usually you see a Joomla website using the default 404 error page with small information about the error along with a connect to webpage. You should setup a 404 page, either using some kind of plugin or setup one manually. Include valuable resource on this page to direct the user somewhere to your website. Or include search form that can be used through the user to obtain back on track. Or apply certain of the phrases from users query around the previous page and convey a search result page yourself. The purpose here's to avoid users from being annoyed by the mean error page.
5. Insert H1 Tags In Joomla
It's wise to utilize H1 tag as the article title decorator. It's some significance to wards convincing search engines like google the page is actually concerning the keyword you've been mentioning beginning with the page title. I understand pages which do well without H1 tag, but who cares if you can obtain a little help in your SEO for little if any work. Go ahead and us H1 tags for your your articles' Title.
